Process

Internal Discovery

All client engagements start with a discovery process, where together we talk through your key business goals and identify the tactics and plan of how to get there.

We analyse what’s worked for you in the past, what hasn’t, what your current goals and challenges are – and what you want to achieve going forward.

External Discovery

Next, we audit the external factors which will affect the strategy and tactics used in your Growth Game Plan.

We look into what your competition and target customers are doing, by analysing current online data and search trends for your sector.

We identify potential opportunities and highlight the quickest route to your long-term growth.

Brand Strategy

If required, we help work on your overall brand proposition. Your messaging, tone, and crucially, the benefit and value statements for your services or products. We can also help with the overall look and feel of your brand.

We will ensure you stand out in your market for the right reasons, help your company resonate with potential clients and enable you to build strong brand awareness and online authority in your sector.

Lead Generation Strategy

We gather your feedback and then identify and outline the best way to reach your potential clients and how best to appeal to your ideal customer.

Usually, this involves a range of recommendations, ideas and deliverables, from both traditional and digital marketing techniques.

We then prioritise the list, looking for any quick-win and highlighting the best bang-for-buck solutions as well as planning for your long-term growth.

Your 12 Month RoadMap

Once we have completed Phases 1-4 with you, we create your bespoke 12-month RoadMap.

Your unique Road Map is a documented marketing and sales strategy. It highlights your long term business goals and outlines and itemises a monthly action plan and how we will achieve them.

Clear Goals & Actions

Your RoadMap is the foundation for our results-driven marketing campaign – it eliminates all guesswork and avoids wasted time and money.

Based on your goals, it clearly defines the work that we will complete and the deliverables and services we will provide each month.

Clear Updates & Results

Each month, we provide clear, easy to understand reports which indicate the progress made, the work we have undertaken, as well as highlighting key data and our analysis with you. We understand website data analysis and technical SEO is not straightforward, so we will contact you to talk over key points and answer any questions you may have.

Every quarter, we dive deeper into the data and performance. We check progress on your business goals, research and identify opportunities and if necessary, revise the RoadMap plans for the next quarter.

This process is designed to be clear, transparent, accountable, and focused on the continuous improvement to your business, online presence and performance.